Senior Brand Manager

Job Description:We are seeking an experienced Senior Brand Manager to join our marketing team. The ideal candidate will have a proven track record of developing and implementing successful brand strategies to enhance brand value and drive growth. As a Senior Brand Manager, you will be responsible for overseeing all aspects of brand management, including brand positioning, messaging, and visual identity. You will also work closely with cross-functional teams to ensure brand consistency across all marketing channels.

Responsibilities:-

Develop and implement comprehensive brand strategies to drive brand awareness and recognition- Lead the development of brand positioning, messaging, and visual identity- Collaborate with cross-functional teams to ensure brand consistency across all marketing channels- Conduct market research and analyze consumer insights to identify brand opportunities and threats-

Monitor and track brand performance metrics and make recommendations for improvement-

Manage brand budgets and ensure all brand initiatives are delivered on time and within budget- Stay current on industry trends and competitor activities to identify opportunities for growth- Oversee the execution of brand campaigns and initiatives to drive brand engagement and loyaltyQualifications

Bachelor’s degree in marketing, business, or related field- 5+ years of experience in brand management, marketing, or related field-

Proven track record of developing and implementing successful brand strategies- Strong analytical and strategic thinking skills- Excellent communication and interpersonal skills- Ability to work effectively in a fast-paced, dynamic environment-

Strong project management skills and attention to detail- Experience in consumer goods or retail industry is a plusIf you are a strategic thinker with a passion for building and growing brands, we would love to hear from you.